COURSE PROPOSAL: The demand for innovations is currently a challenge for companies of all sizes and sectors. However, to manage an environment conducive to innovation, executives must not only apply a ready recipe, a surefire method. However, they need to evaluate a large set of tools, techniques, methods and ways of managing, ranging from strategic conception and business modeling to shop floor planning or production (including service provision), generating positive conditions for the innovation occurs. In this course, participants will understand how to conceptualize and define business innovation, what are the classic and modern trends to implement a business environment and between companies that foster the generation and management of innovations that meet business assumptions and consumer desires and end customers.

 

COURSE OBJECTIVE: The objective of the course is to train managers capable of leading innovation projects that contribute decisively to improving the results of the organizations in which they operate. But the role of this innovation manager is not limited to the mastery of project management and creativity techniques, but to the contribution of the company's strategy definitions, the design, implementation of processes, the training of innovative professionals and the consolidation of a culture for innovation. It should also enable the student to perceive the process of technological innovation as one of the main elements of competitive pressure in the context of the contemporary world economy and to guarantee a solid and multidisciplinary theoretical training capable of leading him to understand the demands of the knowledge era.

 

TARGET AUDIENCE: Professionals with a specialist title. Business owners; executives; innovation consultants; R&D managers; researchers; professionals linked to the areas of marketing, product management, project management and design; engineers who work in project planning and management activities; preferably with training or experience in management or the like.

 

PROGRAM CONTENT:

• Higher Education Didactics

• Scientific research methodology

• Course Completion Orientation and Work (TCC)

• Administrative Planning and Marketing

• Capital market

• Fundamentals of Information Systems and Management Information Systems

• Marketing and Its Applications

• Organizational behavior

• Business Change Management

• Project Management

• Knowledge management

• Technology and Innovation Management

• Final Project - Course Conclusion Paper

KNOWLEDGE AREAS: Administration and Business / Human Resources

 

COMPOSITION OF TEACHING MATERIAL: Material written in PDF and Video Lessons

 

METHODOLOGY: Postgraduate courses are 100% online, and can be done at any time and anywhere. Participation is accompanied by qualified tutors to support and evaluate pedagogical development, in addition to answering students' questions through chats and e-mails. All didactic materials (books, video classes and activities) will be made available through the multidisciplinary teaching platform - Portal do Aluno.

 

HOURS: 420 hs / class

 

COURSE DURATION: The course must be completed in a minimum of 6 and a maximum of 24 months, depending on the dedication and management of the student's study time.

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