COURSE PROPOSAL: The dynamic and competitive context of this market requires a more qualified and specialized training of professionals working in this segment. The course offers training in technical knowledge of the retail operation as well as skills related to the planning and management of the commercial area in organizations of the most varied sizes and segments. Therefore, it contemplates disciplines aimed at the development and exercise of leadership; the study of economic scenarios, markets and consumers; commercial and sales planning; commercial and sales management and, in addition to the financial aspects related to commercial management.

COURSE OBJECTIVE: To train professionals for modern administrative and marketing management, providing the formulation of concepts and the use of tools for the management decision-making process in the marketing and administrative area, with a strategic view of business in a globalized world. It also aims to prepare professionals and business leaders to assume leadership positions in the commercial and sales area, through the development of specific skills, in order to make the exercise of efficient and effective organizational management possible and contribute to the increase of business competitiveness.

TARGET AUDIENCE: Professionals with higher education in any area, who work or want to work in the Commercial area, consultants and Sales Executives who plan to ascend in the commercial career, managers and Commercial Directors who seek to plan and execute commercial strategies in high competition scenarios, entrepreneurs who want to leverage their businesses commercially, directing specific strategies to the markets in which they choose to operate and leaders of commercial teams that aim to compose high-performance sales teams and intensify the strategic role of the Commercial area in the companies in which they operate or come to operate.

PROGRAM CONTENT:

• Higher Education Didactics

• Course Completion Orientation and Work (TCC)

• Scientific research methodology

• People management

• Management Information System

• Fundamentals and Marketing Administration

• Cost and Finance Management

• Supply Management, Logistics and Transport

• Administrative Planning and Marketing

• Integrated Management System

• Production management

• Strategic Management and Marketing Practices

• Final Project - Course Conclusion Paper

KNOWLEDGE AREAS: Administration and Business / Communication, Marketing and Sales

COMPOSITION OF TEACHING MATERIAL: Material written in PDF and Video Lessons

METHODOLOGY: Postgraduate courses are 100% online, and can be done at any time and anywhere. Participation is accompanied by qualified tutors to support and evaluate pedagogical development, in addition to answering students' questions through chats and e-mails. All didactic materials (books, video classes and activities) will be made available through the multidisciplinary teaching platform - Portal do Aluno.

HOURS: 420 hs / class

COURSE DURATION: The course must be completed in a minimum of 6 and a maximum of 24 months, depending on the dedication and management of the student's study time.

We are a family owned and operated business.