COURSE PROPOSAL: The Administrative and Marketing Management course aims to deepen professional knowledge about the most modern and effective practices in Administration and Marketing. This specialization develops critical intelligence on strategies, market movements and results management in business management and deepens studies on the use of Marketing intelligence to forecast market trends, based on reports of audience profiles and forces of competition.

COURSE OBJECTIVE: To train participants in modern administrative and marketing management, to work in organizations of different sizes and sectors, privileging the development of a current market vision that leads to efficient performance and the development of attitudes compatible with philosophy focusing on excellence in business and market management, providing the formulation of concepts and the correct use of tools for the management decision-making process in the marketing and administrative area, with a strategic view of business in a globalized world.

TARGET AUDIENCE: Administrators, advertisers, administrative or marketing managers, analysts and / or any professional in the area or interested in joining, professionals graduated in any training.

PROGRAM CONTENT:

• Higher Education Didactics

• Course Completion Orientation and Work (TCC)

• Scientific research methodology

• People management

• Management Information System

• Fundamentals and Marketing Administration

• Cost and Finance Management

• Supply Management, Logistics and Transport

• Administrative Planning and Marketing

• Integrated Management System

• Production management

• Strategic Management and Marketing Practices

• Final Project - Course Conclusion Paper

We are a family owned and operated business.

KNOWLEDGE AREA: Administration and Business / Communication, Marketing and Sales

COMPOSITION OF TEACHING MATERIAL: Material written in PDF and Video Lessons

METHODOLOGY: Postgraduate courses are 100% online, and can be done at any time and anywhere. Participation is accompanied by qualified tutors to support and evaluate pedagogical development, in addition to answering students' questions through chats and e-mails. All didactic materials (books, video classes and activities) will be made available through the multidisciplinary teaching platform - Portal do Aluno.

HOURS: 420 hs / class

COURSE DURATION: The course must be completed in a minimum of 6 and a maximum of 24 months, depending on the dedication and management of the student's study time.

We are a family owned and operated business.