COURSE PROPOSAL: The Lato Sensu Graduate Course in MBA in Entrepreneurship, Marketing and Finance will provide professionals who work, or intend to work in the marketing and communication area of ​​service organizations, a broad and current view of the marketing process and communication applied in this area, to make them more qualified in the creation and implementation of marketing management processes, which follow the transformations and requirements of the modern world. Develop skills that help marketing and communication professionals in the preparation and application of strategic knowledge currently required in all organizations or activities aimed at offering services, which need to be differentiated.

COURSE OBJECTIVE: The course aims to develop the professional's ability to make strategic decisions, deepening the knowledge about the fundamentals of entrepreneurship, Marketing and Finance, thus providing the use of tools for the practice of innovative solutions that improve the management of companies and businesses.

TARGET AUDIENCE: Professionals graduated in the most diverse areas of expertise who need to acquire or deepen their knowledge on innovative techniques of Marketing, Finance and Management. The program was developed to contemplate small and medium-sized entrepreneurs, current and future, regarding the strategic and operational needs of their companies, integrating them and making them effective, according to the political, economic and social scenarios of the Brazilian context.

PROGRAM CONTENT:

• Didactics in Higher Education

• Scientific research methodology

• Course Completion Orientation and Work (TCC)

• Entrepreneurship

• Costs

• Management accounting

• Pricing

• Financial management

• Consumer Behavior in Retail

• Strategic Retail Planning

• Strategic Management and Marketing Practices

• Competitive intelligence

• Final Project - Course Conclusion Paper

We are a family owned and operated business.

KNOWLEDGE AREA: Finance and Accounting / Administration and Business / Communication, Marketing and Sales

COMPOSITION OF TEACHING MATERIAL: Material written in PDF and Video Lessons

METHODOLOGY: Postgraduate courses are 100% online, and can be done at any time and anywhere. Participation is accompanied by qualified tutors to support and evaluate pedagogical development, in addition to answering students' questions through chats and e-mails. All didactic materials (books, video classes and activities) will be made available through the multidisciplinary teaching platform - Portal do Aluno.

HOURS: 540hs / class

COURSE DURATION: The course must be completed in a minimum of 6 and a maximum of 24 months, depending on the dedication and management of the student's study time.

We are a family owned and operated business.